Press Release — Sideshow
David Edelstein Named Executive Producer at Sideshow
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NEW YORK (Jan. 12, 2004) — Veteran producer David Edelstein has been named executive producer for the New York office of bi-coastal “concept to completion” creative services company Sideshow, announced Sideshow partners Scott Mantel, CEO, and Mike McCall, president.
“David’s (Edelstein) experience in a wide range of entertainment fields, from broadcast design, to commercial production, features and short films, promo production, and live event programming, provides the perfect mix to enable us to continue to expand our already diverse client list,” said Mantel.
“I’m especially pleased to join Sideshow at this opportune time in their development,” said Edelstein. “Sideshow’s talented staff offers all of the skills from concept through design, fx and final post to satisfy clients needs in any production specialty.”
A Southern California native with a Bachelor of Arts in Television and Film from California State University at Northridge, Edelstein launched his career at VH1, where he produced long-form projects, including “Rock on the Road” with Firehouse (Columbia Records) and a “BB King Plays the Blues” instructional video for guitar enthusiasts.
In 1990 Edelstein opened his own production company, Fourth of July Productions, where he produced a number of projects, notably the concert video, “Eric Bogosian, Confessions of a Porno Star,” and the Neil Diamond / Kim Carnes music video, “Hooked on the Memory of You.”
On to Showtime
In 1993 Edelstein put Fourth of July Productions on hiatus to take a staff position at Showtime where he supervised all aspects of film and video production for numerous promo and long-form projects over his five-year tenure. He also provided creative input to a team that promoted 50 original movies and six original series annually.
For Showtime, Edelstein completed several notable projects, creating, launching, and producing a monthly highlights show whose guests included Halle Berry, producing promos with Sidney Pointier, Christine Laiti, Richard Dreyfuss and Matt LaBlanc, and completing the award-winning launch campaign for the Showtime Original Series “The Hunger” for executive producers Tony and Ridley Scott.